DFYRS, pronounced "de-fy-ers," embodies the brand's ethos of defying societal and industry norms, offering a truly alternative collection of performance trailwear. As a close-knit team of three, we wear many hats, bootstrapped from the ground up with no external investment, to create a unique blend of technical apparel and graphic artwork that sets DFYRS apart from mundane corporate competitors.

By embracing risk-taking innovations that larger brands often avoid, we have transcended the boundaries of traditional action sports apparel. Though, the blending of technical fabrics and trail-specific features with popular streetwear cuts is just one aspect of our continued success...

In addition, we ship in eco-friendly packaging, offer a generous crash replacement policy, maintain competitive pricing, ensure elite-level quality, and pride ourselves on a personal customer experience. These factors enable us to compete at the highest level and offer an alternative solution for riders who deserve to be more than just a number on a spreadsheet.

''It's more than material - It's a defiance.''