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DISRUPTING THE INDUSTRY
DFYRS, pronounced "de-fy-ers," embodies the brand's ethos of defying societal and industry norms, offering a truly alternative collection of performance trailwear. As a close-knit team of three, we wear many hats, bootstrapped from the ground up with no external investment, to create a unique blend of technical apparel and graphic artwork that sets DFYRS apart from mundane corporate competitors.
By embracing risk-taking innovations that larger brands often avoid, we have transcended the boundaries of traditional action sports apparel. Though, the blending of technical fabrics and trail-specific features with popular streetwear cuts is just one aspect of our continued success...
In addition, we ship in eco-friendly packaging, offer a generous crash replacement policy, maintain competitive pricing, ensure elite-level quality, and pride ourselves on a personal customer experience. These factors enable us to compete at the highest level and offer an alternative solution for riders who deserve to be more than just a number on a spreadsheet.
''It's more than material - It's a defiance.''
TEAM
FRANCIS
> QUALIFIED FIRE ENGINEER
> COLOUR BLIND CREATIVE DIRECTOR
> PRODUCT DEVELOPMENT AND MEDIA WIZARD
> CERTIFIED CRASH TEST DUMMY
> VANLIFE VETERAN (HOMELESS)
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HADRIAN
> TIME-SERVED CHEMIST AND EX-CORPORATE GUY
> OPERATIONS AND BUSINESS GURU
> SLIP N SLIDE ON A PLANK OF WOOD ENTHUSIAST
> UNCONTROLLABLE ANIMAL FETISH AND STROKES ALL THE GOOD BOIS
> HEAVILY REGRETS SELLING V10 AUDI RS6
JAKE
> EX-CAD ENGINEER
> RESIDENT MECHANIC
> CUSTOMER SERVICE EXTRAORDINAIRE
> B2B KING
> SHOULDER DISLOCATION SPECIALIST
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